Modern websites that
Win more business
Built for Trades. Designed to Convert!
Hi, I’m Lee Croucher — I design websites and digital strategies that help tradespeople get found, get chosen, and get more work.
My journey into design started back in my engineering college days, where I was hooked by the mix of logic, creativity, and technology. That passion led me to a degree in design, and over the years, I’ve honed my craft in web design, branding, and digital marketing — always with one goal in mind: helping skilled professionals grow their businesses online.
What I Do
I work with trades and contractors — builders, landscapers, roofers, plumbers — and help them turn their local reputation into a strong online presence. Whether you’re just starting or ready to level up, I offer:
Custom Web Design that works on mobile and turns visitors into customers
Google Maps & GMB setup to get you found locally
Facebook & Instagram Ads to bring in targeted leads
Logo Design & Branding that makes your business stand out
Smart, no-fluff Online Strategy tailored to the trades
98%
Confidence Level
Of my clients feel more confident and energised about their online presence
88%
Brand boost
See a boost in brand exposure and customer engagement
82%
Improved Knowledge
Walk away with a better understanding of how digital marketing works.
Why work with me?
Because I get it. You’re busy running your business — not learning web design or algorithms. That’s where I come in.
I make the process simple, with no jargon, no wasted time, and no generic templates. Everything I do is built around helping you win more of the right kind of work.
Real Results:
✅ 98% of clients feel more confident and energised about their online presence
✅ 88% see a boost in brand exposure and customer engagement
✅ 82% walk away with a better understanding of how digital marketing works
Let's Build Something That Works
Whether you’re looking to get more local leads, modernise your look, or finally take your business online the right way — I’m here to help.
ABOUT LEE CROUCHER
Digital Growth Strategist for Contractors & Trade Professionals*
Who I Am
With three decades of experience spanning high-ticket sales, digital marketing, and business leadership, I specialize in helping contractors and home improvement businesses scale predictably by transforming their online presence into a 24/7 sales engine. My unique blend of hands-on trade industry expertise (from windows and solar to fitted bedrooms) and advanced digital strategies delivers measurable growth—no vague promises, just systems that generate qualified leads and higher-profit margins.
Why I Do This
After founding and scaling my own 7-figure home improvement business (Bifold Shop) & (Folding Door Shop), I realized most contractors struggle with:
– Inconsistent lead flow (feast-or-famine cycles)
– Underperforming websites that don’t convert visitors into customers
– Wasted ad spend from generic marketing approaches
I now dedicate my expertise to solving these challenges through trade-specific digital strategies — combining my certifications in Google Ads, Facebook Ads, CRM automation (Salesforce/Hubspot), and sales psychology training (Tony Robbins, Jay Abraham) to deliver results.
How I Can Help
1. Lead Generation That Works
– Custom websites optimized for contractor conversions (not just “brochure sites”)
– Local SEO strategies to dominate “near me” searches
– Targeted paid ads that attract ready-to-buy clients
2. Sales Systems That Close
– High-converting email/SMS nurture sequences
– CRM pipelines tailored to trade businesses
– Pricing and proposal templates to maximize value
3. Team Performance
– Training your staff in consultative selling (honed from mentoring 100+ salespeople at Anglian and Hammonds)
– DISC-profile-driven coaching to optimize strengths
My Journey
30+ Years in Trade Industries: From door-to-door sales to founding multi-million-pound businesses
– 7-Figure Entrepreneur -: Scaled Folding Door Shop with innovative digital-first sales models
– Certified Expert: Google Ads, Salesforce CRM, Hubspot automation
– Industry Educator: Shared strategies with 250+ contractors through workshops and 1:1 consulting
Beyond Business
A lifelong learner, I’ve completed 900+ hours of business coaching and mindset training. Outside work, I’m passionate about restoring vintage motorcycles and DIY home projects—reminders that even experts need the right tools to excel.
Let’s Grow Your Business
Ready to turn your website into your best salesperson?